Our Strategy

Set on Sustainability

Our mission is to be a catalyst for change and be part of the global sustainability movement using our skills, voice, and relationships to make a positive impact on the world. 

We see a world in transition, where people need to meet online and face-to-face to develop solutions to the world’s greatest challenges. Our vision is to build a sustainable business with a culture of care and responsibility facilitating the transformation towards a more sustainable planet, a just society and a growing economy.

People, Planet, Profit

Our sustainability strategy is based on the concept of a balanced triple bottom line: People, Planet, Profit.

Our focus is to use sustainability as a lens to help us drive economic, social and environmental performance.

Our mission is to be a catalyst for change and part of the global sustainability movement using our skills, voice, and relationships to make a positive impact on the world.

Our Approach

The MCI Sustainability Approach is a framework with six key steps guiding our day to day thinking and ways of working. This framework is used internally and for client projects.

This approach is structured using ISO20121 – the International Standard for Sustainability Management Systems for the Events Industry.

As signatory of the United Nations Global Compact since 2007, we have embedded the UN’s 10 Principles and the 17 UN Sustainable Development Goals across our business. Read more here.

We prepare and disclose our sustainability strategy, progress and performance following the Global Reporting Initiative (GRI) Standards via this annual Sustainability Report.

Why Sustainability Matters to MCI

Talent feedback on MCI’s Sustainability Programme revealed the following:

  • 91% agree that MCI is a company committed to sustainability
  • 69% agree that the Sustainability Programme makes them feel more engaged
  • 43% have discussed MCI’s Sustainability Services with clients

In summary we believe that “Sustainability Matters” and that there are five key points as to why a focus on sustainability is critical for MCI:

  • At the heart of any sustainability discussion is the question “how can we use fewer resources, specifically those of a non-renewable and safe nature?” Smart businesses understand that accelerated consumption, globalisation, hyper-connectivity, disparate prosperity, ecological decline and a lack of global sustainability governance lead to the need for an in-depth understanding of the sustainability of our supply chains.
  • At MCI, we believe that we have an opportunity to become part of the solution and to help lead the transition to a more sustainable global economy. Through a focus on reducing emissions, increasing social benefit, improving resource usage and energy efficiency, we are not only “doing good,” we are saving our bottom line and future-proofing our business.
  • As an organisation, we owe it to the communities we work and live in to ensure we behave in a responsible and sustainable way.
  • Businesses are increasingly accountable for their impact and actions. In the digital age, corporate behaviour is often debated in public forums and transparency has become a key requirement for companies not only in terms of finance but the validity of their sustainability commitments. Regulators and governments are now looking closely at the environmental cost of their GDP and increasingly legislating around corporate responsibility, governance, carbon emissions and the protection of the environment.
  • We strongly believe that to succeed we must embrace a new philosophy: move beyond earning the “License to Operate”, the minimum required standard, towards earning a “License to Lead”, in which business serves the needs of shareholders and broader stakeholders by being profitable and acting as a positive force in society.
  • Sustainability used to be the exclusive domain of experts, activists and idealists. Then, it moved into a silo at the outskirts of the corporate landscape. Today, it is seen as an important part of any forward-thinking and well-integrated company. Our clients and partners are developing their sustainability programmes and demanding more responsible, transparent business practices in their procurement processes. In the future we increasingly expect corporations to select their partners based on their sustainability performance.
  • To MCI, sustainability is a business imperative, a driver of innovation and a method to engage stakeholders whilst motivating and attracting our staff – all of which provides us with a competitive advantage.
  • Business growth remains strong in the sustainability arena. From clean-tech to renewable energy, green buildings and sustainable fashion, all sectors are focused on making more sustainable products and services. To achieve the market transition to a sustainable economy, people will need to meet, associations will need to engage members, governments will need to form collaborations and businesses will need to launch new products and incentivise their staff.
  • The growth of this green sustainable economy is providing business opportunities for MCI. Since we started our sustainability programme, MCI has organised close to 900 events group-wide within the sustainability and energy sector, and provided strategic advisory services to many of the leaders of the sustainability movement such as the UN Global Compact and the Global Reporting Initiative. We see a clear business opportunity to help our clients to engage and activate their stakeholders around sustainable development issues.
  • Resilience is the capacity of a system to survive, adapt, and grow in the face of unforeseen changes, even catastrophic incidents.
  • In a world of climate change, resource scarcity, political turbulence, social change, constant technological developments and mounting regulatory pressures, industrial growth does not always proceed smoothly. MCI needs to be able to flourish and grow in the face of uncertainty and constant change. We believe a sustainable company is also a resilient company, and that our sustainability programme helps us to foresee and overcome disruptions and to continually transform ourselves to meet the changing needs and expectations of our customers, talent, shareholders and other stakeholders.

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