Strategy

“At MCI, we believe that we have an opportunity to become part of the solution and to help lead the transition to a more sustainable global economy. Through a focus on reducing emissions, increasing social benefit, improving resource usage and energy efficiency, we are not only “doing good,” we are saving our bottom line and future-proofing our business.”

Jurriaen Sleijster, President and COO

Why Sustainability Matters to MCI

Talent feedback on MCI’s Sustainability Programme revealed the following:

  • 91% agree that MCI is a company committed to sustainability
  • 69% agree that the Sustainability Programme makes them feel more engaged
  • 43% have discussed MCI’s Sustainability Services with clients

In summary we believe that “Sustainability Matters” and that there are five key points as to why a focus on sustainability is critical for MCI:

  • At the heart of any sustainability discussion is the question “how can we use fewer resources, specifically those of a non-renewable and safe nature?” Smart businesses understand that accelerated consumption, globalisation, hyper-connectivity, disparate prosperity, ecological decline and a lack of global sustainability governance lead to the need for an in-depth understanding of the sustainability of our supply chains.

 

  • At MCI, we believe that we have an opportunity to become part of the solution and to help lead the transition to a more sustainable global economy. Through a focus on reducing emissions, increasing social benefit, improving resource usage and energy efficiency, we are not only “doing good,” we are saving our bottom line and future-proofing our business.

 

  • As an organisation, we owe it to the communities we work and live in to ensure we behave in a responsible and sustainable way.
  • Businesses are increasingly accountable for their impact and actions. In the digital age, corporate behaviour is often debated in public forums and transparency has become a key requirement for companies not only in terms of finance but the validity of their sustainability commitments. Regulators and governments are now looking closely at the environmental cost of their GDP and increasingly legislating around corporate responsibility, governance, carbon emissions and the protection of the environment.
  • We strongly believe that to succeed we must embrace a new philosophy: move beyond earning the “License to Operate”, the minimum required standard, towards earning a “License to Lead”, in which business serves the needs of shareholders and broader stakeholders by being profitable and acting as a positive force in society.
  • Sustainability used to be the exclusive domain of experts, activists and idealists. Then, it moved into a silo at the outskirts of the corporate landscape. Today, it is seen as an important part of any forward-thinking and well-integrated company. Our clients and partners are developing their sustainability programmes and demanding more responsible, transparent business practices in their procurement processes. In the future we increasingly expect corporations to select their partners based on their sustainability performance.
  • To MCI, sustainability is a business imperative, a driver of innovation and a method to engage stakeholders whilst motivating and attracting our staff – all of which provides us with a competitive advantage.
  • Business growth remains strong in the sustainability arena. From clean-tech to renewable energy, green buildings and sustainable fashion, all sectors are focused on making more sustainable products and services. To achieve the market transition to a sustainable economy, people will need to meet, associations will need to engage members, governments will need to form collaborations and businesses will need to launch new products and incentivise their staff.
  • The growth of this green sustainable economy is providing business opportunities for MCI. Since we started our sustainability programme, MCI has organised over 850 events group-wide within the sustainability and energy sector, and provided strategic advisory services to many of the leaders of the sustainability movement such as the UN Global Compact and the Global Reporting Initiative. We see a clear business opportunity to help our clients to engage and activate their stakeholders around sustainable development issues.
  • Resilience is the capacity of a system to survive, adapt, and grow in the face of unforeseen changes, even catastrophic incidents.
  • In a world of climate change, resource scarcity, political turbulence, social change, constant technological developments and mounting regulatory pressures, industrial growth does not always proceed smoothly. MCI needs to be able to flourish and grow in the face of uncertainty and constant change. We believe a sustainable company is also a resilient company, and that our sustainability programme helps us to foresee and overcome disruptions and to continually transform ourselves to meet the changing needs and expectations of our customers, talent, shareholders and other stakeholders.

People, Planet, Profit

Our sustainability strategy is based on the concept of a balanced triple bottom line: People, Planet, Profit.

Our focus is to use sustainability as a lens to help us drive economic, social and environmental performance.

Our mission is to be a catalyst for change and part of the global sustainability movement using our skills, voice, and relationships to make a positive impact on the world.

Our Approach

The MCI Sustainability Approach is a framework with six key steps that guides our day to day thinking and work. This framework is used internally and for clients on our consulting projects.

This approach is structured using ISO20121 – the International Standard for Sustainability Management Systems for the Events Industry, and is heavily influenced by the ten universal principles of UN Global Compact. In 2007 MCI became the first agency in the meetings and events industry to become a signatory of the United Nations Global Compact.

We prepare and disclose our sustainability strategy, progress and performance using the Global Reporting Initiative (GRI) G4 Standards via this annual Sustainability Report.

Currently we are working to align our strategy with the 2030 Agenda for Sustainable Development and embed the 17 UN Sustainable Development Goals within our sustainability approach.

Our Commitment

We commit to integrating sustainability into the critical areas of our business: Operations, People and Culture, Client Services, Industry and the Community.

Operations

We commit to integrating principles of sustainability consistently into the daily work of our teams and operations.

People & Culture

We commit to the advancement and wellbeing of each individual in MCI.

Client Services

We commit to developing sustainability products and solutions that empower our clients and their organisations to better engage stakeholders, accelerate innovation and improve results.

Industry

We commit to being a leader and champion for the implementation of sustainable and responsible business practices and will use our influence to actively encourage meetings industry stakeholders to follow our example.

Community

We commit to working together to build a vibrant culture of responsibility and care that generates value for the communities where we work.

Priority Focus Areas

Based on our process of stakeholder engagement and materiality analysis, we have a clear understanding of our key issues and opportunities. Following this we defined the following 9 key priority areas of focus under the broader headlines of People, Planet, and Profit.

People

  • Our Talent
  • Health & Safety
  • Community

Planet

  • Carbon Emissions
  • Operations
  • Digitisation

Profit

  • Clients
  • Ethics
  • Industry Collaboration

2018 People, Planet, Profit Strategy

Within the following areas we have identified 6 focuses for 2018. 

Build the Sustainability Industry Practice
  • Invest, create and partner to further grow our business and expertise in key categories of the sustainability industry including Smart Cities, Mobility, Water and Infrastructure.
Grow our Event Sustainability Consulting Services
  • Provide consulting services to enable large events, venues and destinations to be leaders in event sustainability.
Build a vibrant culture of responsibility and care that generates value for our people and the community
  • Enable and inspire our talent to volunteer time for community action projects  (target is 8 hours per talent).
  • Align the community action initiatives with the UN Sustainable Development Goals.
Integrate sustainability consistently into our operations
  • Improve MCI’s sustainable procurement processes.
  • Simplify our operational tools.
  • Keep on reducing our carbon footprint.
Create value for MCI through ethics, good governance and effective reporting
  • Update our reporting process and tools to align with GRI Standards guidelines.
  • Align our data protection policies and practices with EU Global Data Protection Regulation.
Align the UN Sustainable Development Goals with the MCI Sustainability Strategy

Managing Our Sustainability Programme

Strategy Development

Our HQ Sustainability Team is responsible for developing and overseeing the Group Sustainability Programme. Annually a sustainability business plan is established with clear goals and key performance indicators. This business plan is informed by the results of the stakeholder engagement and materiality analysis, and is approved by the Executive Committee. Monthly meetings with the Vice-President of People and Culture, to which the Sustainability Team is directly reporting, and bi-annual meetings with the Chief Executive Officer keep sustainability high on the agenda and aligned/integrated with the business strategy of MCI.

During the review meetings the KPIs and the management approach are reviewed, weaknesses and opportunities identified and improvements planned. The highlights of this plan are shared with all directors and managers at board meetings.

Board Oversight

The External Advisory Board, chaired by MCI’s Founder and President Roger Tondeur, reviews our sustainability programme, performance and this report annually.

Implementation and Localisation

The HQ Sustainability Team works with the HR, Finance, Procurement, Sales and Operations teams in training, coaching, developing initiatives and building local plans.

A global team of 100 passionate Sustainability Champions and “CSR Team” members bring the programme to life locally. These champions have the task to build and lead a local sustainability team consisting of talent from Operational, Sales and Back Office teams. The Managing Director of each office has overall responsibility and accountability for sustainability on a local basis, as evaluated quarterly via the MCI Sustainability Scorecard.

See our 2017 performance against the previous 3 years goals.

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