Our Reporting

Our Approach

Our eighth sustainability report has been developed using the Global Reporting Initiative (GRI) G4 guidelines. In 2014 we migrated our reporting from GRI G3.1 to the GRI G4 guidelines with a goal to improve structure, content and comparability. We will be migrating from the GRI guidelines to the new GRI standards in 2017.

Please consult our GRI Content Index for more information.

Scope of Report

This MCI Sustainability Report covers the period from January 1st 2016 until December 31st 2016. The scope and issues covered in our sustainability report were selected based on the GRI G4 Reporting Principles, the GRI Boundary Protocol, stakeholder input and on-going trend analysis. We take a precautionary approach to our sustainability strategy and report on issues that our material to our current and future business, and our stakeholders.

This website also serves as the MCI Communication on Progress (COP) Report for the United Nations Global Compact. We report at the GC Advanced Level.

The information in this report covers all MCI, Ovation and Dorier operations but does not yet cover the following brands and joint ventures: Black Flower Agency, FairControl, Logos Public Affairs, Hagen Invent or Don’t Believe in Style.

Changes and Restatements

In 2016, 578 permanent employees said a fond farewell to MCI and 889 new permanent staff joined the team. We acquired two companies in the Nordics Region: ICS in Denmark and Initiativ in Sweden – which will both operate under the  name of MCI Nordics. We are also delighted to welcome the MCI Brazil team “P2Com Group” and the Miami-based “In House Ideas”.

No other significant changes or restatements from the previous reporting periods have been made, including the boundaries and measurement methods applied throughout the report.

Why do we report?

We produce this sustainability report for three key reasons:

  • Drive the performance of our sustainability processes and accountability
  • Build trust in the MCI brand by transparently communicating our past performance and future strategy
  • Compliance: clients, governments and financial institutions are increasingly demanding that we report on our sustainability programme

Previous Sustainability Reports

This is our eighth sustainability report and to date we have created over 40 sustainability reports for our clients. As part of our journey we helped GRI to develop specific guidelines for the event sector.

Feedback Appreciated

The journey to sustainability is a collaborative one. Your thoughts about this report as well as any suggestions that might help us to improve the efficiency and impact of our efforts towards sustainability are most welcome.

Please e-mail your comments to: Guy Bigwood, Group Sustainability Director – guy.bigwood@mci-group.com


We would like to say a particular thank you to all the MCI staff and particularly the following colleagues for their time reviewing and providing feedback that improved this report: Jennifer Ching, Pranav Sethaputra and Roger Simons of MCI Sustainability Services; Avinash Chandarana and Bárbara Núñez from MCI Institute; Joëlle Zumwald and Carlo Saya from People & Culture; Sylvia Andre, David Barder and Alexandros Papaioannou from External Communications; and Erica Fawer from Internal Communications.

Graphic and web design was provided by The Change Agent.